Back to Glossary



"Return On Advertising Spend" (ROAS) is a metric that indicates the ratio of revenue to advertising expenditure. Specifically, it is calculated by dividing the revenue generated by advertising by the cost spent on advertising. This indicator is used to evaluate the effectiveness of advertising campaigns and optimize the allocation of marketing budgets.

1. Optimization of Campaign TimingBy planning your app's marketing campaign according to seasonal trends, you can deploy advertisements when user interest is high, achieving higher engagement and conversion rates.2. Maximizing Revenue OpportunitiesUnderstanding seasonal factors and implementing marketing strategies accordingly can help capture opportunities to increase sales. For example, you might consider intensifying promotions during specific periods like the holiday season.3. Predicting User BehaviorBy predicting changes in user behavior due to seasonal factors and responding to them, you can provide more relevant content and advertisements to users.4. Improving App RetentionBy offering special events or features in the app according to the season, you can reignite the interest of existing users and improve the app's retention rate (the rate at which users continue to use the app).5. Competitive Analysis and Market UnderstandingAnalyzing seasonal factors can help you understand the actions taken by competitors and grasp market trends. This allows for more strategic planning of marketing activities.

Unlock your app's success story.

Experience the future of app marketing with V.O.X—where visibility meets opportunity.