App Growth Blog

A Strategic Guide for App Marketers

We’re sharing the ASO measures (app store optimization) that will be required in the future, while touching on the concept of ASO 3.0.

Gakken’s journey with Liberteenz highlights their trust in V.O.X, which empowered them to manage app operations independently, yielding impressive results and solidifying their long-term partnership.

The article provides a practical guide on App Store Optimization (ASO) using a fictional sleep tracking app, "Oliber," as an example.

V.O.X's marketing strategy, known as Leverage Marketing, focuses on providing not just methods but an approach aimed at increasing the likelihood of success in app marketing.

ASO experts provide insights for newcomers in iOS App Store marketing. To use App Store Optimization (ASO), you can follow these general steps.

In-App Events, a feature of App Store Optimization (ASO), allows tailored screenshots for new and existing users. ASO experts explain the significance of In-App Events and their connection to ASO.

In this second part of the article on app marketing, the focus shifts to post-installation evaluation indicators, including DAU/MAU (Daily/Monthly Active Users), retention rate, ARPU/ARPPU (Average Revenue Per User/Paid User), LTV (Life Time Value), and ROAS (Return On Advertising Spend).

This article serves as a practical guide for app marketing beginners, offering explanations and insights into key advertising terms and metrics.

This case study highlights the growth results seen through the collaboration between Liberteenz and Bandai Namco Entertainment Inc for the mobile RPG game app, “Mobile Suit Gundam U.C. Engage”

Liberteenz introduces V.O.X, a revolutionary app marketing strategy transcending App Store Optimization (ASO) limits.

Unlock app marketing success by understanding the synergy between ASO and Apple Search Ads.

In the realm of App Store Optimization (ASO), certain elements are considered crucial, such as the title and subtitle. Learn more about it.

In this edition, we will go over how understanding the iOS App Store search algorithm helps apps and growth marketers to better create effective ASO.

In this article, I want to address one particular rise and lull that is looming in the future of apps and advertising and how V.O.X, the new AdOps instrument for apps in this environment can help solve the complexities and challenges that are to come.

The Wall Street Journal's July 2019 article, "Apple Dominates App Store Search Results, Thwarting Competitors," highlighted concerns about Apple's prioritization of its own apps, ranking them first in 60% of basic searches, potentially impeding fair competition.

The article introduces the symbiotic relationship between ASO and Apple Search Ads, highlighting the impact of ChatGPT in streamlining app marketing efforts.

This guide explores the "ideal ASA campaign structure" to optimize your Apple Search Ads (ASA) strategy for maximum effectiveness.

On March 9, 2023, AppTweak, Digital Turbine, InMobi, and Liberteenz collaborated to host "The Future of App Marketing," a networking event at WeWork Shibuya.

In today's competitive app landscape, App Store Optimization (ASO) is crucial for your app's success. ASO involves strategic keyword research, compelling descriptions, and eye-catching visuals to boost visibility and attract organic downloads.

Liberteenz recommends leveraging custom product pages (CPP) in Apple Search Ads (ASA) for improved advertising efficiency and long-term app growth.

Ever wondered about the staggering numbers behind your favorite mobile apps? Let's dive into the key statistics shaping the dynamic world of mobile applications.

Reflecting on App Promotion Summit NYC, the article challenges the notion of 'ASO is Dead' and emphasizes a data-driven approach to App Store Optimization (ASO).

This article explores the latest trends and best practices in app marketing, offering insights for businesses looking to stay ahead in a competitive digital world.

In this article, we'll explore some effective tips and tricks to make your app stand out during the festive season.

This article discusses the effectiveness of in-app marketing campaigns in re-engaging lapsed customers, emphasizing the importance of personalized push notifications and strategic segmentation to boost customer retention and drive business growth.

The mobile app landscape is evolving with trends like Augmented Reality (AR) and Virtual Reality (VR) integration, Artificial Intelligence (AI) applications, Progressive Web Apps (PWAs), 5G technology, and advanced cross-platform development tools.

Learn the ASO best practices regarding screenshots!

The app icon serves as the face of an app, impacting user impressions on the home screen and in the app store. An AI tool like Midjourney can aid in creating app icons by generating images based on specified prompts, saving time and effort for app marketers.

ASO stands for App Store Optimization, and it is crucial for app marketers to understand and utilize. Unlike SEO (Search Engine Optimization), which focuses on web search results, ASO is specific to app stores.

This article delves into the importance of ASO and paid ad campaigns, outlining how they can be optimized to drive organic installs, retention rates, and ultimately, the success of an app in crowded marketplaces like the Apple App Store and Google Play.

Effective App Store Optimization (ASO) on the Google Play Store involves three key elements: text measures, creative measures, and review measures.

Advertising fraud poses a significant threat to companies investing in ads, involving deceptive practices that manipulate metrics or targeting.