What Initiatives Should App Marketers Undertake?

Four Leading Companies in the App and Advertising Industry Gathered to Host an Information Exchange and Networking Event for App Marketers!

We're throwing it back to March 9, 2023, when we held a networking event, “The Future of App Marketing,” for app marketers at WeWork Shibuya. Amidst the rapidly changing trends in the app industry, this event provided an opportunity to share the latest information and foster connections among marketers and developers from various companies.

Essential Trend Forecasts for App Growth Presented by Various Companies

In the first half, sessions were conducted by AppTweak, Digital Turbine, InMobi, and Liberteenz, presenting trend forecasts and strategies for the app industry.

From our company, We introduced the effective use of Apple Search Ads (ASA), which have become increasingly important with the introduction of App Tracking Transparency (ATT).

ASA holds an advantage over other advertising methods even after ATT, as it allows user information retrieval through MMP and enables tracking of advertising effectiveness at the keyword level. The keyword data obtained can play a key role in App Store Optimization (ASO), which is crucial for app growth.

Implementing strategies in both ASA and ASO can improve app store rankings, leading not only to increased traffic from advertisements but also organic growth, which in turn will lead to the growth of the app.

Achieving a Positive Cycle of ASO and ASA Utilization through Automated Advertising Distribution Services

To help businesses operating in-house advertising experience the maximum effectiveness of ASA and ASO, we also introduced our tool, the ASA-enabled Advertising Automated Distribution SaaS 'V.O.X'.

The AI automatically optimizes the bidding situation, which changes every minute and every second, and creates effective ASO by leveraging the obtained keyword data. This enables the creation of a positive cycle of ASA x ASO similar to that achieved by agencies. Participants expressed their interest, with comments like 'I would like to implement it' and 'It seems like a way to avoid missed opportunities due to a lack of expertise.'"

After the Sessions, Networking Followed

The latter half of the event included a networking session lasting about an hour. Participants exchanged information about apps across various genres, discussing challenges they are currently facing and strategies they are implementing. We received inquiries and provided tailored suggestions based on the participants' individual challenges.

We are planning to continue organizing events that foster connections among marketers and developers in the app industry. Please stay tuned for announcements on our company website!

For upcoming event information:

• Our Japan company website
• Our US company website
• Our Japan company Twitter

Event information

• Date and Time: March 9, 2023 (Thursday)
• Location: WeWork Shibuya Scramble Square
• Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-6139, 39F
• Participation Fee: Free
• Capacity: 100 participants (First-come, first-served basis)

About the Hosting Companies:

AppTweak:

AppTweak is the leading ASO tool that leverages data science. Through a user-friendly interface, it offers practical insights to help grow apps and games. With an all-in-one platform encompassing ASO Intelligence, Ad Intelligence, App Intelligence, and Market Intelligence, AppTweak serves over 1,800 companies including industry leaders like Amazon, Jam City, Yelp, and Adobe.

Digital Turbine:

Digital Turbine (NASDAQ: APPS) is a US-based company providing unique mobile consumer experiences for global carriers, advertisers, and app businesses. Through an end-to-end platform that promotes awareness, acquisition, and monetization, partners can connect with more users in more ways.

InMobi:

InMobi is a global leader in advertising technology, supporting the growth of many companies through content marketing and monetization. InMobi’s comprehensive advertising platform links content and commerce, activating consumer behavior, driving engagement, and enabling revenue diversification. With deep expertise in mobile marketing and a unique reach, InMobi remains a reliable partner for all business people, including marketers.

Liberteenz Inc.:

Founded in 2007, Liberteenz has focused on App Store Optimization (ASO) from the early days of smartphones. With achievements like reaching the top position in the US App Store and multiple Top 50 rankings, Liberteenz has accumulated unique expertise. In 2017, it began offering app promotion maximization services as an advertising agency, supporting over 100 apps annually. Additionally, Liberteenz developed the industry-first ASO-enabled app ad automatic distribution SaaS 'V.O.X' utilizing its own expertise and AI technology, released in 2022.