Quality score

Ad Placement Ranking:If the Quality Score is high, there is a higher chance that the ad will be displayed at the top of the search results page. This means more opportunities to gain clicks and conversions.Cost Efficiency:Ads with a high Quality Score may require a lower maximum bid to secure the same ad position. This allows advertisers to use their budget more efficiently and improve ROI.Improving User Experience:Since Google aims to provide useful ads to users, the Quality Score reflects the relevance of the ad to the search query. A high score indicates that the ad meets the user's needs.Campaign Performance:By tracking the Quality Score of ads, you can measure the performance of the campaign and identify opportunities for improvement.Optimization of Ads and Landing Pages:By analyzing the elements of the Quality Score, you can obtain specific indicators to optimize ad copy, keyword selection, and the content and design of landing pages.Strengthening Market Competitiveness:By maintaining a high Quality Score, you can secure a more advantageous ad position than competitors and strengthen your competitiveness in the market.