The Keyword Field in the App Store is a 100-character space where app developers can input keywords to help their app appear in relevant search results. This field is a crucial element of App Store Optimization (ASO), as the keywords entered here directly influence the app’s visibility in search queries. Developers should carefully select and optimize these keywords to maximize the app’s chances of appearing in searches related to its features and functions, thereby improving discoverability and increasing downloads.
Back to GlossaryAn A/B test is a powerful experimental technique used in app marketing to compare two different versions of creatives (Version A and Version B) on an app's product page. This method analyzes user behavior and responses to determine which design or approach is more effective in driving engagement, conversions, or other key metrics.
ReadARPDAU stands for "Average Revenue Per Daily Active User," a critical metric for measuring app marketing effectiveness. This metric measures the amount of revenue generated from each daily active user, providing valuable insights into the efficiency of an app's monetization strategy. By tracking ARPDAU, developers can assess how effectively their app is converting user activity into revenue.
ReadARPPU stands for "Average Revenue Per Paying User," a crucial business metric for evaluating app marketing effectiveness. This indicator measures the revenue generated from each paying user, offering valuable insights into the profitability and effectiveness of an app’s or service’s monetization strategies. By tracking ARPPU, developers and marketers can better understand how well their app is converting paying users and identify opportunities to enhance revenue.
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