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Total number of downloads
Definition
"Return On Advertising Spend" (ROAS) is a metric that indicates the ratio of revenue to advertising expenditure. Specifically, it is calculated by dividing the revenue generated by advertising by the cost spent on advertising. This indicator is used to evaluate the effectiveness of advertising campaigns and optimize the allocation of marketing budgets.
Indicators of App Popularity and GrowthSignificance: The total number of downloads indicates how much the app is accepted by users. A high number of downloads means that the app is widely spread and accepted by many users.Impact on ASO RankingsSignificance: Many app stores include the number of downloads in their ranking algorithm. Therefore, apps with a high total number of downloads are more likely to appear at the top of search results and category rankings.Effectiveness of Marketing and PromotionSignificance: The total number of downloads helps evaluate how effective the app's marketing and promotional activities have been. By comparing the number of downloads before and after a campaign, you can judge whether a particular strategy has been successful.
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